From sign-up to payout, in one workflow.
Dyal removes the back-and-forth so creators can focus on the work and brands can focus on the results.
For creators
- Step 01
Set up your profile in 2 minutes
Tell us your name, your niche, and connect your TikTok. Dyal auto-pulls your followers, views, and engagement rate to compute a creator score and a recommended rate per sponsored post.
- Step 02
Show up in brand searches
Brands filter the marketplace by niche, follower count, and engagement. The higher your score, the more you appear. and the easier it is to land campaign invites.
- Step 03
Apply or accept, then chat in-app
Apply to open campaigns in a couple of clicks, or accept direct invitations. All messages stay in Dyal so you never lose a thread.
- Step 04
Deliver the work
Post your TikTok, drop the link in Dyal, and the brand reviews. The platform holds funds in escrow from the moment the campaign is funded.
- Step 05
Get paid the moment it's approved
Once the brand approves, funds release to your Dyal wallet. Withdraw to any Nigerian bank via Flutterwave. typically same day.
For brands
- Step 01
Search the creator marketplace
Filter by niche, location, follower range, engagement, and creator score. Every profile shows the same metrics, so you can compare apples to apples.
- Step 02
Post a campaign or invite creators directly
Open applications to find new talent, or invite specific creators you've already discovered. Either way, you set the budget, guidelines, and deadline.
- Step 03
Fund the deal with escrow
Pay upfront through Flutterwave. Funds sit in escrow until the work is approved, so creators know the money is real and you stay protected.
- Step 04
Collaborate in-app
Share briefs, ask for revisions, and approve submissions all in one place. No more lost WhatsApp threads or screenshots of screenshots.
- Step 05
Approve, release, and measure
Approve the final post and Dyal releases payment. Track views, engagement, and ROI on every campaign from your dashboard.
Common questions
- How much does Dyal cost?
- Joining is free. Dyal charges a small platform commission on completed deals. the rest goes to the creator. There are no monthly fees or hidden charges.
- When do I get paid?
- The moment a brand approves your work, funds are released to your Dyal wallet. You can withdraw to any Nigerian bank via Flutterwave the same day.
- What if there's a dispute?
- Either side can open a dispute. Dyal's team reviews the brief, the submitted work, and the conversation log, then issues a binding decision within 72 hours.
- Do I need a TikTok account to sign up as a creator?
- You can sign up without one, but you'll need to connect TikTok before you can be matched to campaigns or receive a creator score.